Arizona State University
The design work I did while attending Herberger Design School at ASU.
Social Issue Clock — Data Privacy
This project visualizes data privacy as a constant, inescapable presence through an abstract clock. Incorporating surveillance-inspired elements such as an eye, binary code, and metallic texture, the design reflects how personal data is continuously collected, tracked, and monetized.
Brand Collaboration Experience — ColourPop x Studio Ghibli
This project explored a conceptual brand collaboration between ColourPop and Studio Ghibli. I designed a small pop-up event concept that invites visitors into a dreamlike environment, including a makeup bar, social media engagement, photo moments, and curated floral displays. I also developed a themed makeup product line inspired by iconic Ghibli visuals, paired with packaging that captures the studio’s soft, whimsical aesthetic.
Brand Kit — Ground 7 Studio
Only provided one letter and one number, this project was about creating a comprehensive brand kit for a fictional video game company. I designed a professional logo, letterhead, business card, and envelope.
Visual Campaign — Aquariums of Tomorrow
“Aquariums of Tomorrow” transforms traditional aquarium scenes into tanks filled with plastic and waste alongside marine life, showing the reality of a polluted ocean. I made social media graphics, merchandise, and a poster billboard.
Visual Campaign — Aquariums of Tomorrow
This project explored brand translation through form, using Truly Hard Seltzer as the foundation for a three-dimensional cube design. Drawing from Truly’s vibrant visuals and clean typography, I developed a cohesive visual system that wraps seamlessly across each face of the cube.
Infographic Design — Knot Diagram
This project is a step-by-step diagram tutorial demonstrating how to tie four different knots through clear, structured visuals. Each sequence breaks the process down into easy-to-follow steps, using consistent layouts and minimal text to guide the viewer. The design focuses on clarity and usability, translating a hands-on skill into an intuitive visual system.
Ad Campaign — LEGO
This campaign transforms LEGO into a feminine, style-driven visual language. Using carefully selected pieces and intentional composition, the work explores softness, color, and identity while challenging expectations of the brand.